A documentary series depicting the lives of seven Swedish male models. In the series we follow Matija Prskalo, Adam Berg, Sebastian Magnusson, Marcus Zetterberg, Texas Olsson, Andreas Brunnhage and Hadrien Strechenberger to castings, photo shoots and fashion shows in New York, Hong Kong, Hamburg, Istanbul and Stockholm.
They have all left their hometowns and the safe haven of family and friends, to pursue their dream of glamour and big money. But even if their respective carreers are starting to take off, life as an international male model is not a walk in the park.
Endless castings, cheap hotels, extreme food discipline and loneliness are all part of the everyday life for the models, as they struggle to get a big breakthrough.
The first season of the series won the Swedish Kristallen Award for Best Reality Programme.