Minimello is a crossover, interactive project that lives in broadcast, on the Internet and in real life.
In Minimello the viewers homemade dolls, crafted out of toilet rolls, compete in a song contest. Well-known Swedish artists do the voices as the dolls perform songs originally written for Minimello. The viewers then vote for their favourite, deciding which song/artist is to win the weekly competition and be sent to the Grand Finale.
The response from the audience is enormous, from the amount of dolls sent in from children all over Sweden (and from other countries too), to the almost insane voting numbers on the website.
To date the programme has received some 35 000 dolls from the viewers. Last season the voting hit an all time high with over 1 million votes every week, and a total of over 6 million votes for the whole season (in a country with 9.7 million people!).
Minimello also meet it’s audience IRL on a regular basis, touring Sweden together with Melodifestivalen (Sweden’s qualifier for Eurovision Song Contest). Thousands of children from all parts of Sweden have met the show host Ylva Hällen on the tours, where they also get the opportunity to personally hand in their home-crafted dolls.
VOICES OF THE PRESS:
"It’s aimed at children, obviously, but I desperately want this to replace The X Factor."
Stuart Heritage, The Guardian, UK
"Just when you didn't think television could get weirder, along comes The Voice ... with toilet rolls."
Michael Idato, The Age, Australia
"I have seen the future of rock and it's name is Minimello"
Markus Larsson, Aftonbladet, Sweden