MIPTV 2015 will see more than 20 of the Nordic region’s top broadcasters, producers, creatives, distributors and digital-media pioneers come together in Cannes for the Focus on the Nordics event. The pan-regional initiative — the first of its kind ever staged by the Nordic content industry — is co-hosted by MIPTV organiser Reed MIDEM and curated by industry veterans Annie Wegelius, former director of programming at Swedish public broadcaster SVT, and Thomas Hedberg, founder of Titan TV.
Focus on the Nordics will consist of a strand of conferences and networking opportunities throughout the MIPTV week, culminating in a dedicated day on April 14 of seminars, show-and-tells, market overviews, digital talks and broadcaster Q&As. The various sessions will explain and explore the disproportionate impact of the relatively small Nordic media industry on the global market, examine the region’s role as a digital game-changer and early adopter of mobile and multiplatform broadcast technology, and showcase the content that is winning over the elusive Millennial generation with its new approach to interactive storytelling. MIPTV delegates will also be introduced to the creative and commercial faces behind the unstoppable Nordic drama phenomenon.
Annie Wegelius, one of the chief architects of Focus on the Nordics, said the motivation for the initiative came from the realisation that “the Nordics have a story to tell that the global industry would be interested to hear”. Since the mid-1990s, the Swedish, Danish, Norwegian and Finnish creative industries have produced a steady stream of fresh and original dramas, formats and web series, becoming in the process prime targets for global production giants eager to become part of the Nordic success story.
Wegelius added: “Because the digital revolution came early to our region, we are not only comfortable with next-generation technology, but we have had more than 10 years of experience in understanding how it impacts on consumer behaviour, rights issues and the challenges of piracy. We also operate in a brutally competitive market, where budgets are small but the expectations of our well-educated audiences high. That makes us an interesting test ground for new ideas, on the basis that if a show can make it up here, it can make it anywhere. Lastly, we’re not afraid to take creative risks, which is one of the reasons we punch well above our weight in drama, documentary and formats. Taken together, we believe that’s a powerful proposition and one that could help the international industry to prepare itself for the seismic changes ahead.”
In addition to Tuesday’s dedicated day of conferences, the Nordic region will be featured prominently in the wider MIPTV programme. On Saturday, April 11, a MIPFormats session will showcase the best new non-scripted content from Denmark, Finland, Norway and Sweden. The Nordics will also be centre stage at MIPDoc, where several sessions, including a Snack & Screen showcase and a special territory focus, will throw the spotlight on the region’s factual and documentary content. The region’s MIPTV profile will be raised still further by a spacious Nordic pavilion, prominently situated outside the Palais des Festivals on the Croisette.
Focus on the Nordics will close with a red-carpet party for 1,000 delegates on Tuesday, April 14. Hosted by all the participating broadcasters, the party will be held in the iconic Hotel Martinez and feature live dance-music acts and DJs from the Nordics.
PARTICIPANTS: FOCUS ON THE NORDICS
DR and TV2 (Denmark)
YLE and MTV (Finland)
NRK and TV2 (Norway)
SVT and TV4 (Sweden)
MTG and Discovery Networks (pan-Nordic)
Endemol Shine Nordics
Ericsson (to be confirmed)
Nordisk Film & TV Fond
Nordisk Film TV – a Banijay Group company
FAVEX | Finnish Film & Audiovisual Export (Finland)
Film&TV Producenterna (Sweden)
Virke Producentforeningen (Norway)